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AffinitAI
guides media investment options
Timely strategic and tactical clarity for brands. AffinitAI quantifies category entry points, filters media options for given brands or goals, and tracks brand outcomes through time.
A base-level read on the landscape of category entry points
A way to assess the suitability of media assets for brand & goals
Unique, tailored, AI-infused
brand tracking
Brand : Media Asset tracking
'Are we more associated with that asset given our new investment'?
Brand : Attribute tracking
'Is our brand more associated with things that drive consumer choice'?
Brand : Visibility tracking
'To whatIs our brand even mentioned by any LLM in response to a given query'?
Integrating AI feeds on existing trackers of competitive brand positions
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