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AffinitAI is a media diagnostic & brand tracking tool
AffinitAI is powered by
rich datasets
Initially used help assess the degree of association between any two things....be that a brand or an asset or a piece of content
AffinitAI
scope and capabilities
We have since expanded its capability beyond
assessing media assets for brands:
Brand : Media Asset tracking
'Are we more associated with that asset given our new investment'?
Brand : Attribute tracking
'Is our brand more associated with things that drive consumer choice'?
Brand : Visibility tracking
'To whatIs our brand even mentioned by any LLM in response to a given query'?
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